The Best Place To Spritz on Fragrance is Behind Your Ears

Reality: Your favourite scent will be most alluring and less overpowering to others when you spritz it down the centre of your body, from below the collarbone to between the breasts. The natural body heat you generate in these places warms up the fragrance, which helps it last longer. Try a spritz in your hair, too; your hair’s natural oils will help fragrance cling to your tresses. (But don’t do this if your hair is highlighted, because alcohol in the fragrance could distort your hair colour.)